Background and Aim: Rapid promotion and development of technology and undesirable change in life in some fields, especially in consumption field, caused to face with great amount of rubbish which contains different kinds of valuable and toxic materials. If these trashes have not suitable management, they are so harmful for both human and environment. Therefore, appropriate recycle ways and observance of environmental standards can prevent from occurrence such problems. Execution of these methods and standard observance depends on various factors that human factors are one of the most important reasons regarding to this field. Therefore, in this study, we try to analysis the environmental behavior of tried human factors and social factors which are effective on them.

Method: This study is a kind of surveying research. In addition to gauging method and the study object and date analysis level, for gathering information and data in major levels, attributive study has been used. Also racemes’ sampling has been used and to determine the volume sample, the Cochran formula is used, and in total, 400 questionnaires completed and collected. Then, data has been analysis by SPSS software.

Result: research`s results showed that there is a positive and meaningful relation between new ecologic paradigm and environmental behavior. Also, there is a positive and meaningful relation between the standpoint toward recycle and environmental behavior. Also, the meaningful relationship between sex (gender), income, and job and environmental behavior has achieved. The regression analysis results showed that 19 percent of independent variable variances are explicated by dependent variables (standpoint toward recycle and new ecologic paradigm). In fact, the coefficient of influence in new ecologic paradigm is 0.142 and for variable standpoint toward recycle is 0.465.

Conclusion: Environmental problems such as global changes in climate, regional air pollution, water pollution and etc, are due to human harmful changes in environment. Also, this has been clarified that human factors in producing and recycling rubbish, play an important role, therefore, recognizing their insights and tendencies helps a lot in rubbish and recycle management programming, and should be done by responsible persons.